David Cameron Pushes for Better Box Office
“Our role, and that of the BFI, should be to support the sector in becoming even more dynamic and entrepreneurial, helping UK producers to make commercially successful pictures that rival the quality and impact of the best international productions. Just as the British Film Commission has played a crucial role in attracting the biggest and best international studios to produce their films here, so we must incentivise UK producers to chase new markets both here and overseas.”
Funnily enough, I see Cameron’s point. Hollywood has been so dominant overseas for so long (since the World Wars) that it’s about time to rectify the situation. But, as Ken Loach says in the article, “If you knew what was going to be successful before you made it then we’d all be millionaires.” If you’re thinking about the money first and foremost in filmmaking, then it’s likely you’re going to fail anyway.
